01
SME — Software & Operations
Process transformation
CRM Transformation and Process Standardisation
The situation
An SME was operating a heavily customised CRM system that had evolved over many years. The extent of customisation prevented software upgrades, created technical debt, reduced vendor support, and caused business processes to diverge from industry best practice — creating inconsistencies and inefficiencies across the organisation.
Outcomes
- Removed unnecessary customisations, enabling future software upgrades and restoring vendor support
- Aligned business processes with CRM best practice across all functions
- Produced comprehensive process documentation to support governance and consistency
- Developed user-friendly training materials that increased adoption confidence
- Delivered on time and within the agreed budget